Manage whether you see personalized or less-personalized ads

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This option is only available in the European Region.
If you choose to use Meta Products free of charge with ads, you can manage whether you see personalized or less-personalized ads.

Personalized ads

If you choose personalized ads, you can discover products and brands that relate to your interests and activity on Meta Products. Your browsing won’t be paused by ad breaks.
We’ll use your information for ads, including the following:
  • Your activity on our Products, such as if you like Pages or comment on posts
  • How you engage with ads, such as clicking or liking them
  • Content you view or interact with on our Products
  • Topics we think you may be interested in
  • Your profile information, such as your age, gender you provide, location, work and education
Learn more about the information we use for ads in the Privacy Policy.

Less-personalized ads

If you choose less-personalized ads, you’ll have a different ad experience. You’ll see a variety of products and brands through ads that are less related to your interests. Your browsing may be paused by ad breaks. Your ability to advertise and monetize with ads will be limited. Learn more about these limitations.
We’ll use some of your information for ads:
  • How you engage with ads, such as clicking or liking them
  • Your age, the gender you provide and your location
  • Your device information, like the device or browser you’re using
  • Information about the content you’re viewing while you browse on our Products.
    • For example, Bente opens Instagram in the morning and she scrolls her Feed. She sees ads based on the content she’s viewing while she browses. This information is used to show her ads only while she’s browsing this time. When she opens Instagram again in the afternoon, she sees ads related to the content she’s viewing while she browses this time. Her ads are not based on the content she viewed while browsing last time.
You’ll also no longer have access to Ad settings that aren’t relevant to you, because we won’t use that information to show you less-personalized ads.

Manage your ad experience

You can adjust your Ad experience in your Ad settings to manage whether you see personalized or less-personalized ads.
Manage your ad experience:
  1. Click your profile picture in the top right.
  2. Click Settings & privacy, then click Settings.
  3. Click Accounts Center in the left menu.
  4. Click Ad preferences.
  5. Click Ad settings.
  6. Click Ad experience.
  7. From here, you can choose to see personalized or less-personalized ads.
  8. Click Confirm to confirm your choice.

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